Losing a Google Business Profile is the single most expensive thing that can happen to a local business online. The listing goes dark, the reviews go with it, and the phone stops. It rarely happens because someone did something wrong on purpose.
Four causes cover almost every case I see:
Google increasingly asks for video verification rather than a postcard: a single unedited walkthrough showing the location, your tools and equipment, signage or branded vehicle, and proof you can access the space. Trades that work out of a home or a truck fail this not because they are ineligible, but because they film the wrong things.
Reinstatement is a documentation problem, not an argument. What wins it is evidence in the order Google reads it.
Reinstatement requests get rejected mostly for being incomplete. Before appealing, gather what Google asks for: a utility bill or lease in the business name, a photo of signage or a branded vehicle, your registration or licence, and proof of the service area. Then appeal once, with all of it, and stop editing the profile while the review is open.
Prevention is dull and it works: lock the categories, keep the name exactly as it is registered, change one field at a time, and keep a folder with the verification evidence already photographed. A profile that is set up correctly the first time almost never enters this cycle.
Send me the business name and the town. I will tell you which of the four causes it looks like and what evidence to gather, before you file anything. Setting a profile up properly from the start is $119.90 once; getting one reinstated is weeks of lost calls.
Tell me the trade and the towns you cover. I will tell you what I would do first.