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Google Local Services Ads

Be the first name on Google, with the badge next to it.

Local Services Ads sit above the regular Google results and carry the Google Verified badge. You pay per lead instead of per click, which makes it the strongest format for a service business on Cape Cod.

Check if my trade qualifies

Google only enables Local Services Ads for certain trades. I will tell you before you spend anything.

What the management covers

The work around the leads.

01

Google verification, handled

License, insurance and background checks are required before the badge goes live. I run that process with you instead of leaving you to figure out the requirements for your category.

02

Service area and job types

Which towns you show up in and which jobs you want to be called for, set against a monthly budget you agree to and adjusted weekly against your real cost per lead.

03

Invalid leads disputed

Wrong number, out of area, someone selling you something. Those get disputed with Google so you are not paying for leads that were never jobs.

04

Monthly cost-per-lead report

How many leads came in, what each one cost and which ones turned into work. Your rating drives how much volume Google sends you, so reviews are tracked here too.

One time

LAUNCH setup

$299one time
  • Google verification run end to end
  • Profile, service area and job categories configured
  • Budget set against your target cost per lead
Start my LSA setup
Ongoing

Monthly management

$99.90/month + 20% of lead spend
  • Weekly budget adjustment and lead disputes
  • Review and reputation tracking
  • Monthly cost-per-lead report
  • The 20% is calculated on what Google actually charged you, so it only grows when your lead volume does
Annual plan $1,049.90the management fee paid once, instead of $1,198.80 across twelve months. The 20% of lead spend still applies monthly.
Take the monthly plan Take the annual plan
$35
per lead in cleaning and housekeeping

A real cost per lead from a Cape Cod cleaning account. Every market is different, so this is a reference point, not a promise.

Google only enables Local Services Ads for certain trades. These are the categories I work with on Cape Cod:

Cleaning / housekeepingLandscaping / lawn careRoofing PlumbingElectricalHVAC General contracting / remodelingPaintingPest control MovingJunk removalWindow cleaning
Your lead spend is paid to Google, not to me

You set the monthly cap and Google bills you directly for the leads it sends. My management fee is separate, so you can always see what went to advertising and what went to the work around it.

Talk about my case

Not sure LSA is right for your trade? Tell me what you do and I will say so before you spend anything.

Free tool

How much should you put into ads, and what comes back?

Three answers and you get a recommended monthly investment, the budget that goes to Google, an estimated cost per lead and how many jobs it takes to pay for itself. Nothing is sent anywhere. It all runs in your browser.

Your own number, in dollars. A Cape Cod cleaning job usually runs $180 to $250.

Recommended monthly investment—management plus lead spend
Lead spend paid to Google—billed to you by Google directly
Estimated cost per lead—market range for your trade
Estimated leads per month—at the lead spend above
Jobs needed to cover it—at your average job value

Cost-per-lead figures are market estimates, adjusted for the trade, with the cleaning range anchored to a real Cape Cod account. They are not a guarantee. What you actually get depends on how much competition your town has, how good your offer is and how fast you answer the phone.

Get a plan for these numbers

Find out what a lead costs in your town.

Tell me your trade and the towns you cover. I will tell you whether Local Services Ads are worth it for you before you spend anything.

Check my trade Call (508) 299-5457