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BlogNo jargon and no growth-hacking. What Local Services Ads really cost, why a site gets visits and no calls, and where an ad budget goes.
Pay per lead, not per click. What the badge requires, which trades qualify, and how the billing really works.
Read itTraffic is not the problem. Six things that stop a visitor from calling, in the order they cost you the most.
Read itManagement fee and ad budget are two different things. Here is exactly what each one buys.
Read itSend it over. If it is a good one it usually becomes the next post.